Navicaid

Find Care. Get Covered. Feel Confident

Challenge
Families often struggled to understand and access Medicaid due to confusing processes, fragmented resources, and inaccessible tools.

Insight
Low-income households need healthcare navigation that is simple, mobile-friendly, and supportive — not intimidating or bureaucratic.

Strategy
Developed NaviCaid, an app that breaks down Medicaid into step-by-step strategies, offering eligibility tools, document guidance, and resource connections to empower families with confidence.

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The Ordinary - The Ordinarily Pink