Hi, I’m Samantha, but most people call me Sami. I’m a First-Gen Latina from Austin, Texas, passionate about advertising and strategy, with a love for storytelling that brings every campaign to life.

My work centers on strategy. Turning insights into campaigns that connect with people in meaningful ways. But what sets my approach apart is storytelling. Whether it’s a fun campaign encouraging someone to try M&Ms or an advocacy driven message introducing a plant-based alternative to a wider audience, I craft narratives that resonate, educate, and inspire.

I thrive on creating work that isn’t just seen, but felt. Every project I take on has purpose, whether it drives engagement, sparks curiosity, or amplifies a message people need to hear. Collaboration, empathy, and creativity guide how I work, while meaningful impact drives why I work.

If you want campaigns that combine strategy, creativity, and storytelling to make a real connection, let’s make it happen.

I thrive on collaboration, turning messy brainstorms into clear strategies and authentic ideas. Resilience and empathy shape how I work, but commitment to impact shapes why I work.

For me, it’s never just about creating. It’s about making people feel seen, valued, and connected.

Want to turn insights into impact? Let’s make it happen together.

Matap.samantha@gmail.com | (512) 939-4379 | Resume